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Content Provider : Complementary Index Geographic : italy Format : Magazines Language : english Publisher : american marketing association Subject : market penetration Filter by : Subject

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Periodical

Media fragmentation.

Subjects: NEWSPAPER reading; SURVEYS; MARKET penetrationUNITED Kingdom; UNITED States; GERMANYHARRIS Interactive Inc.

Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p7-7, 1/4p, 1 Illustration

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